Top Networking Strategies for Female Founders in 2024

Did you know that 85% of jobs are filled via networking? That’s thousands upon thousands of opportunities that would have never been actualised if someone didn’t take the first step to network with other professionals and businesses.

And make no mistake– when it comes to finding leads as a fempreneur, the same applies for your business! Mastering your networking skills doesn’t just give you an advantage – it’s a necessity in 2024! 

Here are a few key tips for levelling up your networking game this year:

1. Start with Your Closest Connections

Begin your networking journey with the people you already know– your friends, family, acquaintances, alma mater, ex-co workers and employers. Your current circle can offer you a comfortable space to practise and build confidence. They may also have valuable leads and opportunities that are relevant to your business. 

2. Leverage Online Platforms and Tools

Technology has transformed networking. Utilise platforms like LinkedIn and other industry-specific online communities to connect with like-minded professionals. Engage in relevant groups, contribute to discussions and share your insights. This not only puts your name out there but also attracts others to engage with you, further boosting your profile. 

3. Attend Relevant Events

While we move away from traditional networking events, industry-specific conferences, webinars and workshops still play an important role in networking with the right people. These events are great for meeting potential clients, recruiters, suppliers and potential business partners. 

4. Go Global

In today’s digital age, your network doesn’t have to be limited by geographical borders. Building an international network opens up a world of opportunities. Participate in global forums, join international social media groups and engage in virtual workshops to broaden your horizons.

5. Quality Over Quantity

Focus on building meaningful connections rather than just increasing your contact list. It’s more beneficial to have a few but strong relationships where you can mutually offer value and support. Remember, a handful of genuine connections is worth more than hundreds of superficial ones.

6. Find Your Tribe

Look for networking opportunities in your immediate and virtual environment. This could be based on your location, industry, demographics or even personal interests. Niche groups like Xena, Women Who Code or Mompreneur Co. offer targeted networking avenues online. 

7. Perfect Your Pitch

You should always be prepared to briefly describe your business, as well as its mission and value. Have a clear and compelling pitch that can adapt to different lengths and settings.

8. Lead with Confidence and Curiosity

Approach each interaction with the mindset of mutual benefit. Be confident in what you bring to the table and curious about how you can collaborate for shared success.

9. Keep Business Cards Handy

A well-designed business card can make a strong impression. Always carry some for impromptu networking opportunities. Or, if you’re looking for something more techy, consider creating a virtual business card by using a QR code. 

10. Dedicate Time to Relationships

Networking is an ongoing process. Regular check-ins, sharing relevant information and attending each other’s events are ways to nurture new relationships.

Networking is more than just a tool, it’s an essential strategy for business growth and personal development. By embracing these strategies and tips, you can build a strong and supportive network that not only helps in filling job vacancies but also provides invaluable resources, advice and opportunities for growth.

Ready to kickstart your networking journey? Join Xena’s dedicated space for local female founders by signing up to Flex for free!

More To Explore...

Rise and unlock the collective potential of the female economy.

Join a community of South African Female Founders, Female-Led Businesses, Mentors and Leaders on a mission to grow together. Plug into a network of Fempreneurs (like-minded women) who are here to listen, support, help and mentor.

Not a business owner yet? Subscribe to our #Dreampreneur Newsletter.