How to create a Clear and Compelling Executive Summary for Female Founders

How to create a Clear and Compelling Executive Summary for Female Founders

Ready, set, goal! It’s 2023, ladies! And if you’re serious about scaling your business this year, you’ll need to have an executive summary on hand to help you navigate challenges and pitch to potential stakeholders. 

What exactly is an Executive Summary?

An executive summary is a brief document that provides a snapshot of the key points of a larger report or proposal. It’s typically used to introduce the main ideas and give the reader a sense of what the document is about, so that they can decide whether or not to read the full document. 

If you’re ready to write an effective executive summary, have a look at the following guidelines:


Start by outlining the vision of your company or organization. This is the overall goal that you’re working towards, and it should be clear and concise. It’s important to make sure that the vision is aligned with your company’s values, and overall strategy.


Next, you’ll want to write a mission statement. 

The mission statement is an explanation of what your company does, and why it exists. It should provide a clear sense of the company’s purpose and values. Make sure that the mission statement is included in the executive summary, as it will help the reader understand the context of a report or proposal.


Ah, values! Think of them as a lighthouse, signaling you in the right direction. They’re guiding principles that define how your company operates and should be reflected in the way you conduct business. Be sure to include the company’s values in the executive summary, as they provide a sense of the company’s character and ethics.


You’ll likely have an idea of what you want your business to achieve. Goals are the specific targets that you aim at. They should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. Include a brief overview of the key goals that you’re focused on in 2023 and beyond.


Not to be confused with goals, objectives are the actions that need to be taken in order to reach success. Think of them as the baby-steps that will unlock your goals. Include an outline of the key objectives and how they align with your goals and overall strategy.

By following the tips outlined above, you can create a clear and compelling executive summary that will help the reader understand the context of your business proposal, and why it’s important. Let’s get writing, Xenians!

Are you a female business owner looking to expand your network? Join XENA and start building your female empire today. The community is 100% free to all female South African founders. Apply by clicking on the JOIN XENA button in the upper right navigation.

More To Explore...

Rise and unlock the collective potential of the female economy.

Join a community of South African Female Founders, Female-Led Businesses, Mentors and Leaders on a mission to grow together. Plug into a network of Fempreneurs (like-minded women) who are here to listen, support, help and mentor.

Not a business owner yet? Subscribe to our #Dreampreneur Newsletter.