In the world of entrepreneurship and business, the struggle for gender equality continues to persist, even as we make significant strides. One of the most profound and persistent issues is the gender pay gap – the difference in average earnings between men and women. In South Africa, despite progress and attempts at reform, the gender […]
Bridging the Gap: A Look at the Gender Pay Disparity in South Read More »
Managing your finances is a vital aspect of running a successful business. As a fempreneur, you may find it challenging to juggle all the financial tasks alongside your other responsibilities. This is where hiring a financial professional can make a significant impact. Read on to learn more about how getting a financial professional to help
5 Reasons Why Hiring a Financial Professional is Crucial for Your Business Money Mastery Read More »
Starting and growing a business can be an incredibly challenging and overwhelming experience, but having a mentor to guide and support you can make all the difference. Mentorship is a vital aspect of professional development, and it can help you avoid common mistakes, find new opportunities, and achieve your goals more efficiently. Why Mentorship
Knowledge is PowHER: The Benefits of Mentorship in Business Read More »
Starting a business can be a daunting task, especially for women. In the past, having a college degree was a prerequisite for professional success, but times are changing. The landscape of entrepreneurship is shifting, and female founders are proving that formal education is not always necessary to achieve greatness. In this article, we’ll take a
Learn by Doing: 5 successful Female Founders without College Degrees Read More »
Let’s face it, ladies. Being a fempreneur is all about storytelling, and better yet, winning in business is about making your customer the hero of that story. When we’re talking about customer experience (CX) and brand experience (BX), both naturally centre on the customer. What we need to realise is that although they sound like
Brand Experience vs. Customer Experience: What’s the difference, anyway? Read More »
Author: Heideli Loubser Edited by: Xena If you’ve been following our SEM series, you’ll know all about the importance of using Search Engine Marketing to increase your business’s online visibility and scale your sales. We recommend reading Part 1: Search Engine Marketing for Beginners: SEO vs SEM and Part 2: Search Engine Marketing for Beginners: Types
How to build an effective SEM strategy Read More »
Search engine marketing is one of those techy phrases that sounds a lot more complicated than it really is. If you haven’t read part 1 of this SEM series, “Search Engine Marketing for Beginners: SEO vs SEM”, you can go ahead and find it here. In this post, we’re exploring the different types of SEM.
Search Engine Marketing for Beginners: Types of SEM Read More »
Author: Heideli Loubser Edited by: Xena Search engine marketing is another one of those techy phrases that sounds a lot more complicated than it really is. When it comes to scaling your sales, however, there’s no hiding from technology, and that’s exactly why we’ve created this 3-part series. It’s a chill beginner’s guide to Search
Search Engine Marketing for Beginners: SEO vs SEM Read More »
Nelson Mandela was a leader, an icon, and a symbol of freedom, but did you know that he is also an incredible source of inspiration for how we approach business? 1. Integrity Mandela had incredible ethos and ethics. Throughout extreme challenges, Madiba maintained his sense of integrity by reinforcing his credibility and trust in millions
5 Things Female Founders can learn from Nelson Mandela Read More »
Author: Xenie Bot 3000 Artificial intelligence is changing the way we do business. While some see AI as a job killer, others are embracing it as an opportunity to augment existing processes and create new opportunities for human capital. It comes down to this: whether your small business is ready for AI today or not,
The Future of AI for Small Businesses Read More »
