Insights

Black Friday Offers to Empower Your Business in 2023

As Black Friday approaches, entrepreneurs have the opportunity to leverage some incredible deals to enhance their businesses. From office essentials to personal development– it’s an ideal time to invest in your business as a fempreneur. Here’s a roundup of some notable Black Friday offers in 2023. 1. Waltons: Upgrading Your Office Space Waltons is offering …

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Risk Appetite vs. Risk Tolerance vs. Risk Capacity

In the world of entrepreneurship, where every decision can pivot the trajectory of your business, understanding risk management is paramount. However, not all risks are created equal, and neither are the terms we use to discuss them.  Today, we’ll dive deep into three common terms: Risk Appetite, Risk Tolerance, and Risk Capacity. Armed with this …

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How Google Ads Impact Customer Decision-Making

Since the emergence of online advertising, such as Google Ads, the medium has undergone a remarkable transformation. But one thing remains — understanding the psychology behind customer behaviour is crucial to attracting their attention. In this article, we delve into the importance and advantages of Google Ads in capturing customers when they’re ready to buy, …

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The Business of Rituals: Elevating Consumer Experience in a Post-COVID World

In a world rife with uncertainties and amplified anxieties post-COVID-19, the concept of rituals has taken centre stage in the consumer landscape.  From self-care routines to intentional practices, individuals are looking for grounding experiences that transcend to-do lists and offer a deeper sense of connection and purpose. This evolution from routines to rituals offers brands …

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Engaging Your Audience: The Magic of Interactive Content - Xena

Engaging Your Audience: The Magic of Interactive Content

Hello there, Fempreneurs! As the digital world evolves, so must we. Your digital fempire can’t be static in a dynamic landscape. Today, we’re diving into the magic of interactive content, your new game-changer. This is not just about getting eyeballs on your content, it’s about starting a conversation with your audience, creating a community, and …

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Content is Queen: Elevating Your Business in the Digital Space + Trends for 2023

Content is Queen: Elevating Your Business in the Digital Space + Trends for 2023

In the ever-evolving digital landscape, content continues to reign supreme. It serves as the cornerstone of every marketing strategy across every channel. But the dynamics of content marketing have transformed with the shifting trends, consumer behaviour, and market changes. In 2023, the focus is not merely on creating content but making it compelling, engaging, and …

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Bridging the Gap: A Look at the Gender Pay Disparity in South

In the world of entrepreneurship and business, the struggle for gender equality continues to persist, even as we make significant strides. One of the most profound and persistent issues is the gender pay gap – the difference in average earnings between men and women. In South Africa, despite progress and attempts at reform, the gender …

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