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How to build an effective SEM strategy | Xena

How to build an effective SEM strategy

Author: Heideli Loubser Edited by: Xena If you’ve been following our SEM series, you’ll know all about the importance of using Search Engine Marketing to increase your business’s online visibility and scale your sales. We recommend reading Part 1: Search Engine Marketing for Beginners: SEO vs SEM and Part 2: Search Engine Marketing for Beginners: Types …

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Search Engine Marketing for Beginners: SEO vs SEM | Xena

Search Engine Marketing for Beginners: SEO vs SEM

Author: Heideli Loubser Edited by: Xena Search engine marketing is another one of those techy phrases that sounds a lot more complicated than it really is. When it comes to scaling your sales, however, there’s no hiding from technology, and that’s exactly why we’ve created this 3-part series. It’s a chill beginner’s guide to Search …

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5 Things Female Founders can learn from Nelson Mandela | Xena

5 Things Female Founders can learn from Nelson Mandela

Nelson Mandela was a leader, an icon, and a symbol of freedom, but did you know that he is also an incredible source of inspiration for how we approach business? 1. Integrity Mandela had incredible ethos and ethics. Throughout extreme challenges, Madiba maintained his sense of integrity by reinforcing his credibility and trust in millions …

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The Differences Between AI, AR and VR | Xena

The Differences Between AI, AR and VR

Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR) have exciting potential in the future of gaming, marketing, e-commerce, and many other fields. If you find yourself mixing up these concepts, we don’t blame you! With the ever-evolving nature of technology, it’s easy to get lost in all the jargon, and that’s why we’ve outlined …

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On the 5th day of Year-End, I learned to give myself…A Break

On the 5th day of Year-End, I learned to give myself…A Break Author: Erin Louw, Xena Founder & Executive Maturity comes when you learn to accept that you don’t have the answers to everything in life.  Especially for the things that hurt or drain you.  Heal anyway.   Taking a break at the end of the year …

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‘Depleted’ – a word coined for 2021

Author: Erin Louw, Xena Founder & Executive ‘Depleted’ – a word coined for 2021.. When Cate ran a poll on the Xena app asking for everyone’s feelings towards the last few weeks of the year, as much as it was disturbing (let’s face it, ‘stress’ and ‘dread’ are serious words), it was almost comforting to know …

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