How To

How to take your online marketing from basic to pro level Part 1

How to take your Online Marketing from Basic to Pro Level

Part 1: Basic Online Marketing Tips and Tricks for Startups By: Adbot Edited by Xena The online marketing world is full of marketing strategies for small businesses — it’s like a ridiculous buffet of options, so how do you choose what will work for you? That’s what this post is for, categorising digital marketing strategies …

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Back To Basics: How To Attract Customers To Your Business

“Where do I find new customers?”. This is a pretty common question for many entrepreneurs. The short answer is “everywhere” but the long answer is more nuanced.  The first thing to understand is that your customers aren’t all hiding in some magic place secretly waiting for you to unlock the door with the password that …

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Office not required - Productivity strategies for remote working

Office not required – Productivity strategies for remote working

The remote working revolution, or at least a hybrid of in-office and work-from-home, is here to stay. Data shows that more than half (56%) of South African respondents* are now working from home at least some of the time, with younger respondents more likely to split their work between home and another location. But how …

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Ten Hustle Marketing Strategies For Small Business Owners Going It Alone

10 Hustle Marketing Strategies For Small Business Owners Going It Alone

Being a small business owner is TOUGH, ladies! You’ve got to be everything to everyone at all times. Hustle and hustle and then hustle some more… That’s exactly why our friends at Adbot have crafted 10 marketing strategies to help your small business get the word out! 1. Define Your Value Oftentimes business owners want …

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Networking for Introverts: A 5-Step Guide to Breaking Out Of Your Comfort Zone

There’s no questioning the importance of curating a strong network when it comes to taking your #fempire to the next level. It is through our networks that we gain industry knowledge, expand our mindsets and build lasting relationships that bring forth new opportunities. Search the internet and you’ll get plenty of advice on how to …

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Why Networking Is a Catalyst For Female Founders

You’ve probably heard the phrase uttered time and again: “It’s not what you know, but who you know”. Or better yet, “Your network is your net-worth”. There’s no denying the role a stellar network plays in unlocking fempreneur (female entrepreneur) success. However, the idea of networking may very well evoke feelings synonymous with old-boys’ clubs, …

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Networking & Technology: How To Leverage Your Virtual Network

Social media & technology have the power to create an ever-evolving global network of like-minded professionals. That said, when it comes to virtual networking the issue of not being able to connect face-to-face may present a challenge for people that don’t know how to leverage networking through technology. Here are 4 tips for building virtual …

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How To Overcome Imposter Syndrome and Thrive As a Female Entrepreneur

How To Overcome Imposter Syndrome and Thrive As a Female Entrepreneur

Have you ever found yourself sitting in front of a potential client, about to pitch your service offering, and a wave of panic washes over you as you begin to doubt your abilities? This is Imposter Syndrome, the moment when you feel like people will think you are a fraud.  Imposter Syndrome is becoming more …

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