Business

How to build an effective SEM strategy | Xena

How to build an effective SEM strategy

Author: Heideli Loubser Edited by: Xena If you’ve been following our SEM series, you’ll know all about the importance of using Search Engine Marketing to increase your business’s online visibility and scale your sales. We recommend reading Part 1: Search Engine Marketing for Beginners: SEO vs SEM and Part 2: Search Engine Marketing for Beginners: Types …

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Search Engine Marketing for Beginners: SEO vs SEM | Xena

Search Engine Marketing for Beginners: SEO vs SEM

Author: Heideli Loubser Edited by: Xena Search engine marketing is another one of those techy phrases that sounds a lot more complicated than it really is. When it comes to scaling your sales, however, there’s no hiding from technology, and that’s exactly why we’ve created this 3-part series. It’s a chill beginner’s guide to Search …

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5 Things Female Founders can learn from Nelson Mandela | Xena

5 Things Female Founders can learn from Nelson Mandela

Nelson Mandela was a leader, an icon, and a symbol of freedom, but did you know that he is also an incredible source of inspiration for how we approach business? 1. Integrity Mandela had incredible ethos and ethics. Throughout extreme challenges, Madiba maintained his sense of integrity by reinforcing his credibility and trust in millions …

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Office not required - Productivity strategies for remote working

Office not required – Productivity strategies for remote working

The remote working revolution, or at least a hybrid of in-office and work-from-home, is here to stay. Data shows that more than half (56%) of South African respondents* are now working from home at least some of the time, with younger respondents more likely to split their work between home and another location. But how …

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Ten Hustle Marketing Strategies For Small Business Owners Going It Alone

10 Hustle Marketing Strategies For Small Business Owners Going It Alone

Being a small business owner is TOUGH, ladies! You’ve got to be everything to everyone at all times. Hustle and hustle and then hustle some more… That’s exactly why our friends at Adbot have crafted 10 marketing strategies to help your small business get the word out! 1. Define Your Value Oftentimes business owners want …

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