Business

Black Friday Strategies for South African Female Founders: Maximising Sales in 2023

Black Friday, once an American shopping tradition, has firmly established its presence in South Africa, evolving into the country’s biggest shopping day. With the rise of digital marketing and e-commerce, South African business owners have a unique opportunity to capitalise on this phenomenon in 2023.  In this guide, we’ll delve into strategies and ideas specifically …

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How Google Ads Impact Customer Decision-Making

Since the emergence of online advertising, such as Google Ads, the medium has undergone a remarkable transformation. But one thing remains — understanding the psychology behind customer behaviour is crucial to attracting their attention. In this article, we delve into the importance and advantages of Google Ads in capturing customers when they’re ready to buy, …

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The Business of Rituals: Elevating Consumer Experience in a Post-COVID World

In a world rife with uncertainties and amplified anxieties post-COVID-19, the concept of rituals has taken centre stage in the consumer landscape.  From self-care routines to intentional practices, individuals are looking for grounding experiences that transcend to-do lists and offer a deeper sense of connection and purpose. This evolution from routines to rituals offers brands …

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Goal-Setting 101: Techniques Every Founder Should Know

Setting practical, effective goals is the foundation upon which successful fempires are built. And let’s face it ladies, we’re all different, so tailoring your goal-setting techniques to suit your unique needs is key! Here are some great strategies to consider. SMART Goals: By now, you would have likely heard about SMART goals. They stand for …

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Not on Google? That is a Crime…

Author: Adbot Edited by Xena  Picture this: you have a fantastic business, offering excellent products or services. But there’s one problem — you’re practically invisible on Google. In today’s digital world, where search engines like Google have become our go-to source for information, that’s like committing a crime against your own success. In this article, …

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8 Types of Entrepreneurs: Exploring the Entrepreneurial Spectrum

The world of entrepreneurship is vast and diverse, with countless opportunities for driven individuals to make their mark. From the Dreampreneurs to the Techpreneurs, and everything in between, understanding these entrepreneurial categories can help you better identify your strengths, preferences, and goals as you embark on your business journey. 1. The Dreampreneur Dreampreneurs are individuals …

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