As we look ahead to the new year, it’s clear that female founders in South Africa have the potential to make a significant impact on the business landscape. According to a report by the Global Entrepreneurship Monitor, the rate of early-stage entrepreneurial activity among women in South Africa is higher than the global average. If …
Metamorphosis: Embrace Change and Transform your Business in 2023 Read More »
The psychology of fashion is a fascinating subject, and as a female business owner, understanding it can help you develop your personal style and project the image you want to the world. What is Fashion? Fashion is more than just the clothes we wear; it is a form of self-expression that allows us to communicate …
The Psychology of Fashion: How to develop your Personal Style as a Business Owner Read More »
Ready, set, goal! It’s 2023, ladies! And if you’re serious about scaling your business this year, you’ll need to have an executive summary on hand to help you navigate challenges and pitch to potential stakeholders. What exactly is an Executive Summary? An executive summary is a brief document that provides a snapshot of the key …
How to create a Clear and Compelling Executive Summary for Female Founders Read More »
Xenians, if we asked you at which stage of business growth you’re at, would you know? We hear the buzzwords “scale” and “scaling up” but do you know what they really mean? You see, every business has the potential to grow. Once you work out the stage of growth you’re at in business and understand …
Author: Adbot Edited by Xena Digital marketing reporting tools make reporting much less mentally taxing, so it’s well worth spending the money to save your mental capacity for other important business tasks. As they say, work on your business, not in your business. Check out the following options, plug in all your platforms and data, …
6 Tools to Help You with your Digital Marketing Reporting Read More »
8 November 2022 – (Cape Town) As retailers prepare for Black Friday to officially kick off the festive shopping season, South African business owners seem to be weary despite the incredible earning potential of the sales extravaganza. A local Fempreneur community, Xena, is taking to their online platform to educate female founders on how they …
When we’re talking about Customer Experience (CX), it’s all about creating no-fuss, memorable experiences for your customers. And what better way to stand out than to introduce some ground-breaking User Experience (UX) design trends into your business in 2023. Hold up, what is UX Design? User Experience, or UX for short, is centred around …
5 User Experience (UX) Design Trends to watch in 2023 Read More »
Let’s face it, ladies. Being a fempreneur is all about storytelling, and better yet, winning in business is about making your customer the hero of that story. When we’re talking about customer experience (CX) and brand experience (BX), both naturally centre on the customer. What we need to realise is that although they sound like …
Brand Experience vs. Customer Experience: What’s the difference, anyway? Read More »
Author: Adbot Edited by Xena Year-end is coming on like a freight train and with it, the inevitable planning for Black Friday 2022 specials and holiday sales. If you feel intimidated and a bit overwhelmed at the thought of planning your Black Friday marketing strategy, this post is for you. As you review some of …
Top Marketing Strategies For Black Friday 2022 (and 9 ways To Stand Out) Read More »
Building your brand is such a vital part of scaling your business! If your product or service is the bread, then branding is the butter that adds all the flavour that makes people come back for more! Understandably, when you’re just starting out your business, professional branding can seem like a seemingly impossible task, especially …
