Building your brand is such a vital part of scaling your business! If your product or service is the bread, then branding is the butter that adds all the flavour that makes people come back for more! Understandably, when you’re just starting out your business, professional branding can seem like a seemingly impossible task, especially …
Author: Heideli Loubser Edited by: Xena If you’ve been following our SEM series, you’ll know all about the importance of using Search Engine Marketing to increase your business’s online visibility and scale your sales. We recommend reading Part 1: Search Engine Marketing for Beginners: SEO vs SEM and Part 2: Search Engine Marketing for Beginners: Types …
Search engine marketing is one of those techy phrases that sounds a lot more complicated than it really is. If you haven’t read part 1 of this SEM series, “Search Engine Marketing for Beginners: SEO vs SEM”, you can go ahead and find it here. In this post, we’re exploring the different types of SEM. …
Search Engine Marketing for Beginners: Types of SEM Read More »
Author: Heideli Loubser Edited by: Xena Search engine marketing is another one of those techy phrases that sounds a lot more complicated than it really is. When it comes to scaling your sales, however, there’s no hiding from technology, and that’s exactly why we’ve created this 3-part series. It’s a chill beginner’s guide to Search …
Search Engine Marketing for Beginners: SEO vs SEM Read More »
In the past few years, we’ve seen a lot of changes in the world of business. 2022 has seen a new record of female CEOs at Fortune 500 companies; an increase from 7 to 74 over the past 20 years to be exact! While this record should be something to celebrate, it only translates to …
Nelson Mandela was a leader, an icon, and a symbol of freedom, but did you know that he is also an incredible source of inspiration for how we approach business? 1. Integrity Mandela had incredible ethos and ethics. Throughout extreme challenges, Madiba maintained his sense of integrity by reinforcing his credibility and trust in millions …
5 Things Female Founders can learn from Nelson Mandela Read More »
Author: Xenie Bot 3000 Artificial intelligence is changing the way we do business. While some see AI as a job killer, others are embracing it as an opportunity to augment existing processes and create new opportunities for human capital. It comes down to this: whether your small business is ready for AI today or not, …
Ladies, have you heard about the Metaverse? It’s a buzzword creating lots of excitement (and confusion) in the tech world. The question is, are you (and your business) ready to transition into this immersive virtual world? Read on to find out more! What the Metaverse Means for Small Businesses We’ll admit, it may sound like …
The remote working revolution, or at least a hybrid of in-office and work-from-home, is here to stay. Data shows that more than half (56%) of South African respondents* are now working from home at least some of the time, with younger respondents more likely to split their work between home and another location. But how …
Office not required – Productivity strategies for remote working Read More »
Being a small business owner is TOUGH, ladies! You’ve got to be everything to everyone at all times. Hustle and hustle and then hustle some more… That’s exactly why our friends at Adbot have crafted 10 marketing strategies to help your small business get the word out! 1. Define Your Value Oftentimes business owners want …
10 Hustle Marketing Strategies For Small Business Owners Going It Alone Read More »
