We’d like to let you in on a secret: Business Funding is not bad! Shrouded in stigma as the final resort for failing enterprises, we are on a mission to debunk the myths and unpack the potential that Business Funding, when done right, can offer your business. Here are a few ways that Business Funding can accelerate your business growth, blazing a trail to success!
Marketing
Whether it’s a print ad, PR, social media or Google Ads, marketing is a must. After all, what good is a great idea if nobody knows about it? Business Funding can free up your cash flow to hire an in-house marketing manager. You can use the services of a professional team to target your ideal customer. Getting a marketing specialist to stay on top of your advertising can go a long way in making a mark on the saturated digital space. It includes a lot of value ads such as graphic design, photography, responding to comments, strategy, marketing campaigns and keeping an eye on reviews.
Refurbishments & Upgrades
Whether it’s moving into a new office space, maintaining equipment or refurbishing your current space, working capital from business funding can go a long way. It can give you the opportunity to overhaul your brand and create a buzz. Clients coming in for meetings? You could butter them up with a cappuccino from your brand new coffee machine. Want your staff to feel more comfortable? You could create an inviting lounge space for the WFH vibes while in the office. Printer not co-operating? Upgrade instantly with a cash injection.
Hiring Talent
Finding the right hire is a task unto itself. With working capital, you can leave it up to the professionals to do the dirty work for you. You could even offer an internal promotion and pay bump to your star team members as a token of your appreciation to their dedication. Struggling to coordinate a growing team and increased workload? What about hiring a manager to make sure all tasks are ticking over while you focus on high-level responsibilities.
Go Digital
Let’s face it: the digital age is now! If you’ve been hesitant to hop on the cyberspace bandwagon, let additional cash flow be your sign to get online. Get your social media platforms up and running, make sure your website is bug-free and mobile responsive. Get your products listed on an eCommerce platform for an additional revenue channel. You can also consult an IT professional to ensure that all data stored on your site is safe and POPIA compliant.
Coaching & Mentorship
As an early-stage small business owner, you might not have the experience to tackle the challenges at hand or the resources to hire the C-suite executives to manage them for you. Consider reaching out to a business advisor or coach to assist you with pivotal decision-making, long-term strategy development, or cost-cutting techniques and protocols.
Upskill
Training your staff to increase their versatility and capacity is an investment that should not be overlooked! Whether it’s short online courses in customer service, first aid training, or internal skills development to ensure that processes can continue even if you find yourself understaffed. Not only will this make your team multifaceted with skills in a range of disciplines, but they will respect your investment in their personal growth.
Imagine all the opportunities you could unlock with access to additional cash flow! It’s time to stop dismissing Business Funding as a last resort. Begin using the tools available to small business owners to lay a solid foundation and accelerate long-term business growth.
