If you’re a female founder, you know that starting and running a business can be incredibly demanding. From the long hours to high stress levels, it’s easy to fall into the trap of neglecting your own health and wellbeing.
But what if there was a way to hack your biology and optimise your mind and body to perform at your best? Say hello to Biohacking!
So, what exactly is Biohacking?
In short, Biohacking is the process of using science, technology, and self-experimentation to improve your physical and mental performance. It’s about taking control of your own health and using the latest research and tools to optimise your body and mind for success.
The Booming Industry that is Biohacking
Biohacking is a rapidly growing industry that involves using various techniques and technologies to improve the human body and mind. This can include things like genetic engineering, cognitive-enhancing drugs, and wearable technology to name a few.
Biohackers often use a combination of traditional medical treatments, as well as alternative therapies, to optimise their health and performance. The industry has seen a significant increase in interest and investment in recent years, as more and more people seek ways to enhance their physical and mental abilities.
The market is anticipated to reach USD 63 billion (around R1.8 trillion) by 2028, at a compound annual growth rate of 19% from 2021 to 2028, according to a Comprehensive Research Report by Market Research Future (MRFR).
The Trickle-Down Theory
If you’ve read this far, you might be wondering: “Biohacking sounds great but how exactly can I use this trend in my local small business?”. You’re not alone!
The answer lies in the Trickle-down Theory.
It’s a concept that suggests trends and ideas start with a small group of people or businesses, usually considered to be trendsetters, influencers, or industry leaders and then gradually filter down to the rest of the population. When it comes to global trends like Biohacking for example, your business may not have access to the latest technologies or resources but with a little creativity, you’ll still be able to implement elements of the trend on a smaller scale.
Examples of Biohacking
Meal Plans & Diets
Say goodbye to fads and hello to scientifically backed diets like intermittent fasting and whole foods. More than ever, consumers are adopting a holistic approach to health, using food as a way to fuel, nurture and repair their bodies.
Female founders can draw inspiration from local industry leaders like Kauai, who in recent years have taken their health food restaurant franchise to the next level with their Smart Meals subscription programme, as well as their ready-made frozen meals and smoothies that make healthy eating even easier!
Supplements
Another popular biohack is the use of natural supplements to help improve brain function, reduce inflammation, and boost energy levels. Scroll through your local Companies like Skoon Skincare, who are leading the way with skincare quizzes and Beauty Smoothies to personalise the user experience even more.
Mental Wellbeing Products & Services
Biohacking is not just about physical health, but also mental well-being! Meditation, yoga, and mindfulness practices are all biohacks that can help to improve focus and reduce stress. The opportunities are endless when it comes to this field. You can create digital products like guides and journals, film guided meditations, sell products like yoga bags or design a mindfulness app like Headspace, just to name a few examples.
Wearables & Technology
As a small business owner, you likely won’t have the resources to emulate leading technologies like smartwatches. The good news is that most of these devices require accessories that have a much lower cost of entry and don’t require the same level of consumer trust to convert. Take Strapless, a local e-commerce store, for example. They’re selling a wide range of generic Apple Watch straps for consumers to personalise their devices.
Final Thoughts
Biohacking is a powerful tool that can help female founders to not only optimise their physical and mental performance but also to expand their business by staying current with industry trends and providing unique, in-demand offerings to their customers.
Ready to start hacking your business & personal life? We’ll be diving deeper into the world of Biohacking throughout February. Sign up to Xena to gain access to insightful articles, tools, templates and events for FREE! Apply by clicking on the JOIN XENA button in the upper right navigation.
