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How to take your online marketing from basic to pro level Part 1

How to take your Online Marketing from Basic to Pro Level

Part 1: Basic Online Marketing Tips and Tricks for Startups By: Adbot Edited by Xena The online marketing world is full of marketing strategies for small businesses — it’s like a ridiculous buffet of options, so how do you choose what will work for you? That’s what this post is for, categorising digital marketing strategies …

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UX trends for 2023

5 User Experience (UX) Design Trends to watch in 2023

When we’re talking about Customer Experience (CX), it’s all about creating no-fuss, memorable experiences for your customers. And what better way to stand out than to introduce some ground-breaking User Experience (UX) design trends into your business in 2023. Hold up, what is UX Design?    User Experience, or UX for short, is centred around …

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Brand Experience vs Customer Experience

Brand Experience vs. Customer Experience: What’s the difference, anyway?

Let’s face it, ladies. Being a fempreneur is all about storytelling, and better yet, winning in business is about making your customer the hero of that story.  When we’re talking about customer experience (CX) and brand experience (BX), both naturally centre on the customer. What we need to realise is that although they sound like …

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Top Marketing Strategies For Black Friday 2022 (and 9 ways To Stand Out)

Author: Adbot Edited by Xena Year-end is coming on like a freight train and with it, the inevitable planning for Black Friday 2022 specials and holiday sales. If you feel intimidated and a bit overwhelmed at the thought of planning your Black Friday marketing strategy, this post is for you. As you review some of …

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How to build an effective SEM strategy | Xena

How to build an effective SEM strategy

Author: Heideli Loubser Edited by: Xena If you’ve been following our SEM series, you’ll know all about the importance of using Search Engine Marketing to increase your business’s online visibility and scale your sales. We recommend reading Part 1: Search Engine Marketing for Beginners: SEO vs SEM and Part 2: Search Engine Marketing for Beginners: Types …

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Search Engine Marketing for Beginners: SEO vs SEM | Xena

Search Engine Marketing for Beginners: SEO vs SEM

Author: Heideli Loubser Edited by: Xena Search engine marketing is another one of those techy phrases that sounds a lot more complicated than it really is. When it comes to scaling your sales, however, there’s no hiding from technology, and that’s exactly why we’ve created this 3-part series. It’s a chill beginner’s guide to Search …

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