Centric Media, Author at Xena

Health Before Hustle: Redefining Success for Female Founders

In recent years, the modern entrepreneurial landscape has been flourishing with powerful She-EO stories. Women are steadily claiming their rightful place in the business world, however, as these female founders redefine success, there’s a gripping narrative that demands attention – yes, we’re talking about the importance of physical health in a world of #HustleCulture. Entrepreneurship’s […]

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The New Rich: Embracing Personal Freedom As a Measurement for Success

Business / Centric Media

If you’ve been active on TikTok over the past year or so, you might have come across the “New Rich” trend: “Welcome to the new rich. We don’t care what kind of house you live in. Or what kind of car you drive. We don’t care about those designer brands. We’re debt-free. What we care

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The Power of Impact Mapping for Female Founders

Insights / Centric Media

As female founders, striving to make our mark, the road to success is not just about creating a product but ensuring that it meets its intended purpose and drives impact. This is where Impact Mapping becomes a game-changer! What is Impact Mapping and Why Fempreneurs Need It? While most planning methods start with features or

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Business Battlefield: Disrupt or Be Disrupted

Community / Centric Media

In a world where business evolution happens at a relentless pace, the motto seems clear: Either you’re the one instigating change, or you’re on the receiving end of it. And for female founders, the world of entrepreneurship holds unique challenges and opportunities that demand a daring approach. Disruption’s Two-Way Street Disruption, by its very

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Shop On Us! 5 Work-Approved Outfits from Poetry

Lifestyle / Centric Media

Shop On Us! 5 Work-Approved Outfits from Poetry The seasons are shifting, and with change in the air, it’s the ideal time for a wardrobe revamp. Elevate your #SheEO looks with Xena’s fantastic yoyoGifts vouchers, available exclusively to our Xena Ambassadors. Level up as a silver ambassador to earn R500, or strike gold and get

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Creating a Risk Management Plan for Your Fempire

Business, How To / Centric Media

Building a successful fempire in today’s business landscape involves wearing many hats and juggling several balls. Yet, one of the most crucial hats you’ll wear is that of the risk manager. Think of risk management as the safety net beneath your high-flying trapeze act. Let’s dive into how you, the fierce fempreneur, can create a

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Risk Appetite vs. Risk Tolerance vs. Risk Capacity

Growth, Insights / Centric Media

In the world of entrepreneurship, where every decision can pivot the trajectory of your business, understanding risk management is paramount. However, not all risks are created equal, and neither are the terms we use to discuss them. Today, we’ll dive deep into three common terms: Risk Appetite, Risk Tolerance, and Risk Capacity. Armed with this

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How Google Ads Impact Customer Decision-Making

Business, Insights / Centric Media

Since the emergence of online advertising, such as Google Ads, the medium has undergone a remarkable transformation. But one thing remains — understanding the psychology behind customer behaviour is crucial to attracting their attention. In this article, we delve into the importance and advantages of Google Ads in capturing customers when they’re ready to buy,

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Goal Digger: The Cost of High Achievement

Growth, Lifestyle / Centric Media

For most high-achieving fempreneurs, the reality of entrepreneurship involves a lot more than just golden dreams and glittering accolades. In fact, the path to success can often be as treacherous as it is rewarding. Behind the picture-perfect #GirlBoss posts and glamorous networking events lies a trail of sleepless nights, strained relationships, and a battle with

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#Discipline: When Motivation Runs Out

Growth, Insights / Centric Media

Ah, the age-old debate: motivation versus discipline. Which one is the true driver of success? If you’re a female founder juggling a startup, possibly a family, self-care, and myriad other responsibilities, knowing which one to rely on can be the game-changer. Motivation: The Spark of Change Let’s start by understanding motivation. Motivation acts as the

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Centric Media