Edited by Xena
Digital marketing reporting tools make reporting much less mentally taxing, so it’s well worth spending the money to save your mental capacity for other important business tasks. As they say, work on your business, not in your business.
Check out the following options, plug in all your platforms and data, set a reminder in your calendar to generate a monthly report, and then you can have all your numbers ready for review in minutes.
HubSpot is a popular tool known for its efficiency. You can run various campaigns on this tool and track your website, landing pages, and social media channels’ performance. Check your website’s organic SEO ranking and which keywords are working for you. It’s also useful for checking inbound links and seeing how your rankings compare with your competitors.
2. Google Analytics
Google Analytics is free and simple, but don’t underestimate the power of its simplicity. There’s a good reason it has the most users! Track data like conversions, website bounce rates, page views, and visitor acquisition to evaluate your marketing campaigns. It also has an extension that enables you to track sales activity and performance via eCommerce reporting tools.
Overall, it’s a comprehensive tool and you can do plenty with a free account.
Hootsuite is popular for managing multiple social media channels from one dashboard and as such, it can also provide you reports on multiple channels at once. Dive deep into tracking details like social media followers, engagement, mentions, and clicks. You can even evaluate your social media team’s responsiveness to enquiries, messages, and comments coming in. Hootsuite can also report on your target audience’s response to your content by categorising responses as positive, negative and/or neutral.
Mixpanel this is a little bit more channel specific as it helps you track app and mobile site performance to see how users engage with it and indicate any hiccups. It’s great for doing A/B testing when you’re still figuring out the specifics of your marketing plan as well. If mobile sites and marketing via app usage are a key part of your marketing strategy, consider adding this tool to your digital reporting kit.
Megalytic is a tool that compiles data from various sources and then generates reports based on the metrics you select. In other words, it does a lot of the research and thinking for you. The more data that you need to use for comparisons in your reports, the more sense it makes to use this tool. Work smarter!
Salesforce is a CRM tool intended to help you manage and make sense of all your customer information. Use it to understand how your sales efforts are paying off and which metrics in your marketing campaigns are working best.
Marketing success metrics matter
If you don’t know your numbers, it’s hard to know whether you’re as successful as you could be. As you can see, all the numbers and metrics discussed above aren’t just for tech geeks or business analysts. With an understanding of your goal, your strategy to get there, and the key steps, you can easily apply any of the above tools to make the metrics make sense for you. Use it to win!
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