5 Ways That Technology Can Help To Boost Your Sales

Let’s face it…

In an ever-changing marketplace, fempreneurs are faced with the challenge of growth hacking their business strategies to gain competitive advantage and supercharge their sales.

There’s no questioning technology as a key player for innovation and business development, but how exactly can female founders tap into the unlimited potential of emerging software and tools for their small businesses? 

Read on to find out how technology can turn your business into a lean, mean, sales-boosting machine!

#1 Harness the Power of Social Media

Welcome to 2022. We might not have flying cars yet, but we do have something even more powerful, and we’ll give you a hint – it’s vital in executing your #fempire world domination plan.

Yes, building an online community through social media is the key to building lasting relationships with customers. Newsflash: People want to connect with people, not businesses, and social media presents itself as the perfect tool for sharing personal insights into your business that will make your audience feel personally connected and involved. It’s also a great tool to reach out to prospects apart from cold calls & emails.

  • Look into upgrading your LinkedIn account to harness the power of Sales Navigator
  • Automate posting efforts by making use of a scheduling tool such as Buffer.

#2 Tap into Accurate Forecasting

Data, data, data.

It’s a word that gets thrown around a lot in the tech-world but what does it really mean to fempreneurs?

You see, having access to the right data gives you insight into the world of market research and trend forecasting, eliminating (or at least, minimising) uncertainty when it comes to developing your product or service. Greater forecast accuracy along with real-time insights of your current sales model, will get you far.

The internet presents a vast amount of industry-insider knowledge for you to tap into, although the key is to cut through the noise and to take a step away from mainstream social platforms. Instead, focus on curating a list of reliable industry experts to reference.

Some great trend forecasting platforms to explore:

  • WGSN– Leading trend forecasting agency focusing on consumer behaviour and design-related trends. Retailers usually pay a pricey subscription fee BUT you can access free sample reports here
  • GWI– Access global consumer trend reports based on surveys gathered from more than 3.7 million annual surveyees. 
  • It’s also worth noting that most major retailers publish their annual reports online for shareholding purposes. Skim through key players’ reports to find out how markets are performing and to learn from their mistakes.
#3 Opportunity Management (Know your numbers)

This section is for all the e-commerce girl bosses!

Do you really know your sales opportunities (qualified prospects who have a high probability of becoming a customer)? Keeping a close eye on your pipelines can give you insight into specific areas in your sales funnel that need acceleration. Data dashboards are there for a reason. Use them to view your sales performances and to pinpoint where you’re losing prospective customers!

New to using dashboards? Start by choosing a KPI or metric to track. For example, do you want more people to visit your website? Less abandoned carts? Use these metrics as a reference for what your business needs. Implement a strategy and monitor whether things improve. 

Most e-commerce platforms will have detailed dashboards & analytics but it’s up to you to dedicate time to analysing the numbers in order to optimise for conversions. The same goes for your website & social media analytics.

#4 Scheduling & Time Management

Do you ever feel like there’s just not enough time in a day – especially for sales? You may want to re-evaluate your time management and scheduling. Use a time-tracking app along with a digital calendar which should help you to stay organised and highlight areas in your business that may need additional streamlining or automation.

Really, you want to free up as much time as possible spent on admin related tasks and hone in on the productive work like product development, marketing, pitching and customer experience.

A few time management tools to get you started:

#5 Digitise your payments

There are a number of reasons you should consider digitising your payments. According to Mastercard’s new Payments Index, 95% of South African consumers are considering contactless tap-and-go payments and online shopping.

It’s time to embrace the digital world when it comes to invoicing customers, processing payments and tracking payment data!

  • Make sure that your checkout process is seamless by using inclusive digital payment systems like Payfast or Snapscan. 
  • Implement an automated invoice and payroll system. Xero is a great software to look at.
The Takeaway

These are just some ideas to start putting into your sales strategy. Schedule some time to sit yourself down and re-evaluate which areas in your business need attention. Remember, even if your company has no relevance to the tech industry, integrating the right digital tools and software will help you to supercharge your sales in no time!

Are you a female business owner looking to expand your network? Join XENA and start building your female empire today. The community is 100% free to all female South African founders. Apply by clicking on the JOIN XENA button in the upper right navigation.


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